At Arçelik, the Road to Quality and total quality activities started
in the early 1980's
with the application of Quality Circles. As of 1990, Quality Safety
Units were created at factories studies compatible to the ISO 9001
Quality Management System Standard were developed. In 1992, the central
functions of the Cayirova and Eskisehir Plants were certified according
to the ISO 9001. Today, all of Arçelik's production facilities possess
the ISO 9001 Quality Management System Certificate given by the Turkish
Standards Institute (TSE) and the ISO 14001 Environmental Management
System Certificate given by SGS Yarsley.
In 1992, the Arçelik management proved its determination and tenacity
by aiming to surpass the standard minimal conditions, by deciding
to approach Total Quality Management globally and systematically
and by doing its first self-evaluation according to the Malcolm
Baldrige model since at that time, Turkey had not yet adopted the
EFQM model. Later, Arçelik continuing its self evaluations according
to the Perfection Model, first brought to Turkey by KalDer, won
the TUSIAD-KalDer National Quality Grand Award. Arçelik, the first
and only company in the appliance sector to win a national quality
award, was a finalist in the 1998 EFQU European quality Award and
in 2000, won the Success Award for the large-scale institutions
and work units category. The three years following 1997, when Arçelik
won the National Quality Award, Arçelik's greatest success was the
regular improvement 'do it right the first time' ratio regular improvement
(in other words the skill of sending zero defects products to the
market) and the 40% decrease in the cost of quality expenditures.
Since the contribution margin per product increased, there was a
direct increase in the company profit.
STAGES OF THE ROAD TO QUALITY
From Quality Control to Quality Reliability and the transfer to ISO
The Koc 2000 Project, Improvement Project Teams, Self-evaluation,
and the Supply Chain Management.
Process-based pure management, and customer and quality focused strategic
1997 Istanbul Chamber of
The European Quality Prize
1997 TTGV Grand Prize
1997 TÜSYAD-KalDer Grand
Prize for Quality
1998 TTGV Grand Prize
As the winner of the European Quality Prize in 2000, Arçelik pursues
excellence in all processes leading to the final product, thus implements
an efficient Total Quality Management.
Total Quality Management increases productivity of all systems. As
a result, consumers are provided with the possibility to obtain more
authorized products and services at the most beneficial terms. With
each step taken toward quality, a common language has been developed
among departments and individuals; team spirit and communication has
continuously improved. The employees' awareness of their contributions
to the Company's success has further reinforced the corporate culture.
Self-assessment meetings held every year ensured continuity of progress
and helped the development of preventive approaches in accordance
with the changing internal and external conditions.
Total Quality Management activities in Arçelik have been initiated
in the early 1980s with the application of Quality Circles. Since
1990, Arçelik has formed Quality Guarantee Sections in all its plants
in order to comply with the ISO 9001 Quality Management System Standards.
In 1992, along with main functions, Çayırova and Eskişehir plants
of Arçelik have been granted with ISO 9001. Today, all production
plants possess ISO 9001:2000 Quality Management System Certificate
granted by TSE.
Having received ISO 14001:1996 Environmental Management System Certificate
from SGS and the ISO 9001, Arçelik pursues a "sustainable development"
approach with regard to its products, services and production processes
in Turkey and all countries where it is active. This approach deals
with environmental pollution and concerns effective use and recycling
of rapidly diminishing natural resources.
In 1992, Arçelik decided to handle Total Quality Management completely
and systematically so as to surpass minimum standard conditions. Since
the EFQM model was not adopted in Turkey at that time, the first self-assessment
studies of Arçelik were performed in accordance with the Malcolm Baldrige
model - a manifestation of the will and decisiveness of management
on this issue. As of 1994, Arçelik carried out self-assessment studies
in accordance with the Excellence Model, which was implemented in
Turkey by KalDer. In 1997 Arçelik was given the National Quality Award
the only company operating in the household appliances sector with
the National Quality Award, Arçelik was the finalist of EFQM European
Quality Award in 1998 and won the European Quality Prize in 2000 in
the category of large businesses and business units.
Having joined Arçelik in 1999, Türk Elektrik Endüstrisi A.Ş. received
the National Quality Prize 1998 and 1999; Beko Ticaret, which joined
the Company in 2001, was presented with the National and EFQM Quality
Awards for small and medium-size enterprises in 1998. In 2002, its
Washing Machine Plant received the TPM Excellence Award that is
given to the world's best facilities for their implementation of
Total Productive Maintenance (TPM) principles.
These awards underline the quality of Arçelik's products and its
contributions to the society. From the "continuous improvement"
perspective within the Total Quality philosophy, these achievements
increase Arçelik's responsibilities towards consumers and at the
same time raise level of their expectations. For Arçelik there are
no boundaries in pursuing excellence.
Arçelik's greatest achievement in the years following the National
Quality Award in 1997 was the steady improvement in "doing
it right the first time" (the ability to present zero-defect
products to the market) and a 40% reduction in quality costs.